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Comparison of Google Adwords vs Yahoo! Overture - which pay-per-click program is the best?

Despite the drawbacks, Google's AdWords program does have benefits over your average Pay-Per-Click Search Engine.

However latest research reveals that Yahoo! ads might get the click more often than Google and MSN - see the article at the end of the page.

It does take a little longer to get into the swing of things with AdWords, but once you do, the flexibility of the program and its ability to serve up ads to an extremely targeted audience are powerful positives indeed!

And remember, you don't have to bid upon expensive keywords. If you can dig up enough low-cost keywords, and if your ads are highly targeted, AdWords can represent a credible, low-cost advertising option for you.

	Google Adwords	Yahoo! Overture

Initial charge	Yes	Yes
Min. monthly spend	None	Yes
Targeted ads	yes, regional
Waiting period	None	Several days
Min. bids	Yes	Yes
	Base bidding amount set by the popularity of the term (even if no-one else is bidding)
	Ranks ads as a result of a measurement of both Cost-Per-Click and Click-Through-Rate (CTR)	No min. CTR
	Forces you to get a min. CTR (contrary to that you want only the most relevant click-throughs to keep cost down)
	Prevents your ads from appearing for certain keywords if CTR is below their requirement
	Shuts down account if not enough activity	No account shutdown
	Account reactivation fee	No reactivation fee
	No ads for pages with Pop-Ups	Pop-Ups allowed
	Mass submission if selling high-priced products or services	No mass submission below adspent less than $ 1,000 p.m.

Calculate your cost to figure out what you can afford to pay for your ads.

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Profit Improving Online Strategies

Comparison of Google Adwords vs Yahoo! Overture - which pay-per-click program is the best?

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Testimonial: Customer says