Profit Improving Online Strategies

Use Powerful Profit Improving Internet Marketing Strategies To Grow Your Online Business!

Opt-in E-Mail Marketing works for any Business!

Summary: Use this E-Mail Marketing Check List to ensure the success of your e-mail campaigns.

Benefits: No matter what business you are in or whatever you sell, even if you don't have a website yet, you definitely can make money using e-mail marketing.

Cost: Free, just takes time.

Resources: Various software programs and service providers, check in search engines.

Using e-mail to drive opt-in subscribers to your site works very well

Description:Using e-mail to drive opt-in subscribers to your site works very well and is so straight forward anyone can do it, here is why:

• Your opt-in e-mail list has only addresses from people who said they wanted to hear from you (otherwise they wouldn't be on your list ...).
• You will be giving your subscribers something they have already asked you for.
• You are developing valuable lifetime relationships with your subscribers.
• Every time you send a mailing, the response can easily be measured.
• Opt-in e-mail marketing is easy, effective and free!

Subject line of your e-mail message

• No capitals
• First name
• No exclamation mark
• Only 4 – 5 words (35 – 40 characters)

E-Mail Body

• Create Urgency in your text!
• Addressing in first name
• How will subscribers benefit?
• Only most important benefits in capitals
• Capitals text not breaking over two lines
• Addressing their questions and concerns!
• Clear call to action! Asking them to do what?
• Keep text scannable, lots of white space
• Max. length 1.5 pages
• Plain text, Courier font, 60-63 characters per line
• Hard breaks at line end
• Text bullet points in dashes
• Tone colloquial
• Ownership transferred. Can they picture themselves owning …
• Length paragraphs: 4-5 lines only!
• First line has reference to relationship with reader (establishing credibility, no spam)
• First and last lines are most important because most read
• Last paragraph contains contact details
• Links after benefits explained
• Remind readers that you are a real person
• "P.S." reinstates call to action
• You need to be entirely clear what your readers should do, otherwise they will not be clear either
• Call to action: “Click here now to learn more”, “Click here now to subscribe”
• Website link after presented benefits and created urgency
• Only when offering something ‘free’ could weblink appear earlier
• Strong guarantee

E-Mail Sequence

• One email following the other concisely
• Next email is positively expected

E-Mail Strategy

• The single purpose of your e-mail promotions should be to generate excitement and curiosity using benefits that compel the reader to click through to your website to learn more about your offer
• Do not attempt to “sell” to people in the email. Leave the selling to your web site.
• Scribble down with pen & paper before you type
• Text vs. HTML: Most spam in HTML, but click-through rate higher in HTML
• Text: do not use MS Word as text editor, use www.ultraedit.com, or Notepad, or WordPad; do not tabs to indent, use space bar
• HTML: use e.g. Dreamwaver as editor; use table not over 420 pixels wide, try to avoid using graphics for slow modems and people reading messages offline (won’t see graphics at all), use hidden hyperlinks “click here (for more)” instead of lengthy URLs
• Test, test, test (HTML vs text; different days; different prices; etc.)
• Record test results: no opt-ins, no of unsubscribe requests, sales
• Mailing days: TUE 23.6%, WED 22.7%, THU 18.2%, Mo 16.8%, Fri 15.5.%, Sun 1.7%, Sat 1.5%
• Mailing time: 10 a.m. – 2 p.m.
• Avoiding spam: keep messages under 40K

Start Using E-Mail Marketing Today

Get started to sell products or services using e-mail marketing today with one of the techniques below and don't forget, these are really just some initial ideas. Once you have started marketing via e-mail you'll discover a whole lot of other techniques to interact with your opt-in subscribers and to drive traffic to your site.

• Announce weekly specials
• Host "customer" only events
• Send appointment reminders
• Follow through with your hottest leads
• Offer electronic loyalty coupons
• Send follow-up offers
• Develop relationships with your subscribers by offering free information
• Encourage referrals
• Deliver your product electronically
• Sell your knowledge

E-Mail Marketing Resources

• Use Autoresponder software like Mailloop from Internet Marketing Center: to personalize e-mails (name, city, etc.)
• Surveys on who can receive HTML e-mails today: Dr. Ralph F. Wilson, Web Marketing Today
• To compress image files and include in HTML e-mail: WebAttack, JPEGWizard, InsiteWebDesign, 321Webmaster