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The Cumulative Effect Of Ignored Keywords

Getting traffïc from the search engines for competitive keywords is a tough battle. And it's getting tougher.

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Find The Keywords Others Are Ignoring.

Let's say you want to rank in the top three slots in Google for the keyword "chiropractor."

Do a Google search for "chiropractor."
At the time of this writing, there are 8,910,000 results.

With these kind of numbers, beating those folks in the top ten slots will be tough. That is, it will require too much time, effort and monëy to knock them off their perch for the ROI I can expect from ranking for "chiropractor."

It's one of those high-voltage keywords that everyone in that market focuses on.

Let's search Google for "california chiropractor" (use the quotes). Now, we get 9,880 results. But, if I wanted to get into the top three, this keyword is still a little too competitive for my tastes.

Search Google for "north orange county chiropractor". Look at that! At the time of this writing, there are 0 (zip, nadda, zilcho) results.

Now, how easy would it be for you to rank well for THAT keyword?

Are people using this keyword in Google? Well, it may not jump out at you in Wordtracker, but think about this...

There are a LOT of people in Orange County, California. A lot of them look for chiropractors. People are refining their search these days to get more relevant results from Google. Often, they're refining their searches by geography.

And not only will you easily scoop up folks looking for "north orange county chiropractor" but you should also rank well for "your local chiropractor".

Cumulative Effect Of Ignored Keywords

Quick Tip!

Do not go after the keywords everybody wants! Be creative and find the keywords that most others ignore. It will save you a lot of money!

Ranking well for "north orange county chiropractor" is not going to bring a flood of traffïc like ranking well for simply "chiropractor."

First, "north orange county chiropractor" is much more targeted. If someone is searching for "north orange county chiropractor" it's a good bet that he's having problems with his back and wants to fix it fast.

Second, you're gonna have a bunch of these tiny keyword sweet spots sending search engine traffïc to you. And cumulatively, these small traffic flows add up to a flood of highly-targeted traffïc to your site.

Avoid the high-voltage, ultra-competitive keywords in your space. The time, money and effort you need to spend to rank well for them will probably give you a rotten ROI.
Instead, go for the largely-ignored keywords!

They're much easier to rank for. And the traffïc they drive is more targeted and easier to convert.

The traffïc that only one of these sweet spots drives may not seem like a big deal. But, rank well for a LOT of them and the targeted traffïc can pile up quickly.

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