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Newsgroups - Sources Of Quality Visitors

alt text hereSummary: Get highly targeted traffic as an expert in your industry newsgroup
Benefits: Targeted visitors from a similar industry background.
Cost: Free plus Internet browser or free or low-cost newsreader.
Resources: Newsreader


Newsgroups can be a good way to start your sales campaign

Description: A newsgroup is an online forum where people who share common interests can gather to exchange ideas. With hundreds of thousands of newsgroups to choose from, and million of people reading and participating in these worldwide discussions every day, you have a great variety to choose from.

Newsgroups can be a good way to start your sales campaign when you are first getting your business off the ground by getting your name and your URL in front of targeted potential customers. You can also develop your reputation as an industry expert by making yourself available to answer questions and providing participants with information that they will value.

You can use the major browsers (Internet Explorer, Netscape Navigator, Mozilla Firefox, etc.) as your newsreader to download and post messages to your chosen newsgroup or you download a newsreader from the Newsgroup Resources page. You probably will also need the NNTP address from your ISP's (news) server and you can ask your ISP if you don't know the address.

Promoting your web site through newsgroups

Promoting your web site through newsgroups is a commitment to the long-term success of your online business. Once you have established yourself as an industry expert in your newsgroup you will get very targeted high value visitors but you can't start in a newsgroup with obvious advertising or GRQ schemes.

Don't be afraid to share your industry experience generously when it is the right moment and answer questions to the point. Like this you will gain the reputation that will bring you the quality traffic you seek.

focus on the ones that don't allow advertising

Out of the probably big number of newsgroups for your industry focus on the ones that don't allow advertising for more quality. You hopefully may still attach your signature file with sensible information to your emails to give you legitimate exposure.

When you are posting to your newsgroups you can also ask your group for feedback on your web site. Position yourself as a semi-successful site owner who is looking to make some improvements and needs some advice for that. Don't just try to get people to your site, try to engage them by asking sincere questions on specific subjects. Not only is this a way of getting active people to your site but their feedback might be even more useful.

One of the fastest ways to get instant sales from newsgroups is posting an informative article that directly relates to your products or services yet is not an obvious salesletter. When you are posting an article full of quality information you establish credibility and develop rapport with your fellow newsgroup readers. At the end of your article you attach the information about your site and where more information can be found.

The most profitable way of using articles in newsgroups

The most profitable way of using articles in newsgroups is telling people how they can get your latest info article. Rather than posting your article, newsgroup readers can get it via an autoresponder. The additional benefit from this is that if someone wants your free article they have to give you their e-mail address. Once they have given you their e-mail address and the permission to contact them, you can follow up on your article asking them what they thought. This gives you another chance to promote your product or service.

When you make changes to your site and you add something that could be of value to your newsgroup, let them know and give them the opportunity to subscribe to further changes, staying up-to-date with their industry's knowledge.

Used properly, newsgroups can indeed be a valuable addition to your marketing campaign, especially when you are just getting experience. Once you have taken the time to gain people's trust by providing valuable articles, information and answers written in a likeable style, your fellow newsreaders will be far more receptive to any offers you present to them.



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