Summary: Use every chance to get your web address into print
Benefits: Advertising for offline market
Cost: Depends
Resources:
Description: Take every chance you can to get your web address into print. You can add it to your letterhead and business cards and ask for it to be included in any background information for conferences, school visits and magazine articles. In addition, you can ask your publisher to include it on any publicity for your books and on the books themselves.
