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How to Create a Traffic Conversion Squeeze Page for Building Your Opt-in List Quickly

Want to build a huge opt-in list to leverage your Internet marketing efforts but don’t know where to start?

The effectiveness in which you build your list will depend on the landing page that receives your traffic. The most effective kind of web page you could promote that will build your list the fastest is a squeeze page.

A squeeze page’s primary purpose is:
to capture the information of website visitors

A squeeze page’s primary purpose is to capture the information of website visitors, mainly their name and email address.

The squeeze page is created to draw the focus and attention of the visitor to applying action to one thing, opt in to your list for more information. Once they are on your list you will have the ability to follow up with them on a later date.

Good squeeze pages have been known to have conversion rates of 30-60% and some even higher. The conversion rates mentioned here are the percentages of visitors that choose to opt-in to a mailing list by filling in the form fields available.

factors for creating a high conversion squeeze page:

The heading is the most important for it is the first contact point with your visitors. This is where you must captivate them with an attention grabbing headline which will compel them to continue reading your text. Your headline must be clear of what you are presenting and your copy must connect with your visitors on an emotional level.

Benefit driven words are needed in your heading because your prospect will want to know how they are going to benefit. In other words, they want to know, what’s in it for them? Your Web site visitors will only continue to read on if they feel that you are offering something that can help them in some way or give them something they want.

The body text is also important because this is where you compel your web site visitors to opt-in for more information. It is crucial to reveal to them how the product or service you offer can satisfy their need and desire such as help them loose weight, make more money, become more successful, etc.

Your squeeze page is going to be short so you’ll want to focus on the top three things your market is hungry for and present to them the answer or solution that will satisfy their hunger.

For your text, all you need is a small paragraph or a few bullet points that will stimulate enough interest and desire for what you are offering them. If they feel they can benefit in any way they will want to know more information and will subscribe to your list to get it.

Some of the most successful capture pages are not long and wordy but are small enough that the whole web page can fit inside the browser window. This has been effective for many marketers for capturing people’s information quickly and effectively.

A squeeze page should limit the number of choices your prospective customer or subscriber can make. This will give your potential subscribers two simple choices and reduce confusion and help prevent them from changing their mind.

One option that your visitor has is to opt-in and the other is to leave your website. If your copy is compelling and your message is clear, many of your visitors will choose to opt-in to your list instead of leaving your website.

One component of your site that can greatly effect your conversion rate is the words you have appear on your submit button. Instead of using the word submit or subscribe, you’ll find your conversion rate will rise if you use an action phrase that will express how your visitors will benefit if they click on the button.

You want your visitors to click on the submit button and using words like "subscribe" or "submit" can turn people off.

Use an action phrase that is written in their point of view to persuade them on a personal level such as “Send my Free report ‘Loose 30 pounds in 30 days!’” or “Free instant access now!” and so on. This is a valuable element to test.

Actively promote your squeeze page, you will see an incredible increase in the number of opt-ins you receive to your list.